Two new buses used to transport students from Cajun Field to campus are sporting custom wraps.
They feature photos of UL Lafayette students celebrating at home football games. The buses also display the university杏吧专区檚 primary athletic mark. Along each side of the bus is a collage of students celebrating at a home football games. Pictures of various students were layered together to create the collage. UL Lafayette杏吧专区檚 pepper logo is on the front of the bus.
The university杏吧专区檚 Office of Communications and Marketing worked with Prejean Creative Advertising and Design, a local design firm, to produce the bus杏吧专区 new look.
杏吧专区 Lisa and Kevin Prejean spent weeks measuring each bus and making minute adjustments to the designs so that they fit just right along all the panels and contours of the buses,杏吧专区 said Matt Tarver, assistant director for Trademark Licensing at UL Lafayette.
杏吧专区 We explored several options as we developed the bus graphics, with the goal of creating a design that generates excitement and pride,杏吧专区 said Kevin Prejean, creative director for Prejean Creative. 杏吧专区淭he bus provides a huge canvas to work with, so we were able to use the logo and the pepper as prominent branding devices. Incorporating photographs of students brings in that personal element.杏吧专区
new UL bus left view
The first wrapped bus was unveiled in April, just in time for the university杏吧专区檚 inaugural Retailers杏吧专区 Appreciation Tour. Students, staff, faculty and fans used the bus to visit nearly 20 local retailers to say 杏吧专区渢hanks杏吧专区 for selling Ragin杏吧专区 Cajuns merchandise.
Tarver said the wrap was an instant hit. 杏吧专区淭he first day the bus was used, people all across Lafayette were waving and blowing their car horns when they saw it.杏吧专区
Kennan Guillory, assistant director of UL Lafayette杏吧专区檚 Parking and Transit, said the buses are a powerful advertising tool for the university. 杏吧专区淲ho doesn杏吧专区檛 notice a 45-foot red moving billboard? I overheard several students pointing out pictures of their friends and commenting that riding on the wrapped buses gives them a sense of pride.杏吧专区
The second wrapped bus debuted before UL Lafayette杏吧专区檚 Homecoming week in late October. Its wrap design features different photos of students.
杏吧专区 It杏吧专区檚 another great way to get our name out to the community,杏吧专区 said SGA President Jamey Arnette. 杏吧专区淚 think it gives students more pride in the university. It杏吧专区檚 another great way to get our name out to the community.
new bus back view
Besides shuttling students, the buses are used for campus tours and other university events. 杏吧专区淚 think the wrapped buses add great school spirit, not only on our campus but city wide,杏吧专区 Dustin Domangue, SGA vice president, said.
Kimberly Wooten, SGA treasurer, described the first time she saw the wrapped buses: 杏吧专区淚 immediately stopped in awe. The wrapped buses are just one of many ways we as a university want to get the word out about our great school.杏吧专区