Because food has such an important place in Louisiana杏吧专区檚 Cajun and Creole cultures, it杏吧专区檚 not surprising that it would become associated with the 杏吧专区杏吧专区檚 brand. That blend came about with an innovative marketing tool: an edible logo.
Acadiana杏吧专区檚 Sonic restaurants created a one-of-kind entr茅e, the Ragin杏吧专区 Cajuns庐 burger, in conjunction with the start of the Fall 2012 football season. It wasn杏吧专区檛 just the toppings that made it different, such as fried and grilled onions. It was the 杏吧专区杏吧专区檚 athletics logo 杏吧专区 right on the bun.
杏吧专区淚t was our most successful promotion ever,杏吧专区 said Gary Wilkerson, president of Kergan Brothers, which holds the local franchise.
Wilkerson said it was also a first in the restaurant business. 杏吧专区淎s far as I know, this is the first time anyone杏吧专区檚 used an edible logo on a hamburger bun in the United States,杏吧专区 he told La Louisiane.
The edible logo made its debut in 2010 on another Acadiana palate pleaser: Deano杏吧专区檚 pizzas. The locally owned restaurant has added a specialty pizza to its menu, the Ragin杏吧专区 Cajun, which features pepperoni and chicken sausage topped with the logo. But the edible design can be added to any pizza.
The 杏吧专区 is making its mark in another category, the hot dog. The Cajun Craw Dawg features a Ragin杏吧专区 Cajuns logo on its bun and is seasoned with a crawfish-and-cheese topping. It premiered during the 2013 baseball season at M. L. 杏吧专区淭igue杏吧专区 Moore Field. The spicy dog was created by Sodexo, which prepares and serves food on campus.
Edible logos are not the 杏吧专区杏吧专区檚 first foray into the food category. Ragin Red庐, introduced in 2005, was the first food product in the 杏吧专区杏吧专区檚 line of licensed items that bear the school杏吧专区檚 logo or name. The all-around seasoning, blended specially for UL Lafayette in St. Landry Parish, can be used on meat, in gumbo or on seafood.
Last year, the UL Lafayette Alumni Association began selling three Ragin杏吧专区 Cajun wines.