UL Lafayette has a gift for bringing people together. Just take a look at its growing presence in social media.
Facebook and other social media accounts, such as Twitter, LinkedIn and Instagram, make it easy for students and prospective students, faculty and staff, alumni, sports fans and supporters to connect with each other and the 杏吧专区.
Three years ago, the 杏吧专区杏吧专区檚 Facebook account had just 4,000 followers. Since UL Lafayette began encouraging more interactions between the 杏吧专区 and Facebook users, the number of followers has increased to more than 80,000.
Through the coordinated use of hashtags, audiences can communicate with a common word or phrase that relates to a topic. Incoming freshmen, for example, are sharing their experiences as they prepare for college life. They杏吧专区檙e using the hashtag #Cajunsof2018 to do that.
Interest in conversations generated by designated hashtags is growing. So the 杏吧专区 has begun using hashtag aggregators during some events, such as Commencement. Aggregators pull together mentions of selected hashtags onto a single Web page, which makes it easy for anyone to follow.
杏吧专区淥ur #RaginGrads14 hashtag campaign for spring Commencement was such a success that the hashtag trended nationally on Twitter during the ceremonies. That杏吧专区檚 a difficult feat for any university to accomplish,杏吧专区 noted Amy Windsor, the 杏吧专区杏吧专区檚 social media strategist.
The 杏吧专区 also uses social media to broaden the reach of some of its other communication efforts. News stories and announcements are examples of traditional communication tools that take on new life through social media sharing and interactions. UL Lafayette also uses social media to send emergency notifications required by the federal Clery Act.
For a list of official UL Lafayette social media accounts and hashtags, visit .
Then have some fun keeping up with the latest topics.