Sweet Success: Praline sales nourish student杏吧专区檚 business appetite

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Senior Ryan King has a mouth-watering method for paying his tuition.

The 25-year-old economics major from New Orleans created Taste of Quality, a sweet enterprise that sells his homemade pralines.

杏吧专区淗e came up with an idea. He has a vision. He knows where he wants to go, and he has the personality and drive to get him there,杏吧专区 said John Must, a UL Lafayette economics instructor who has taught King in three courses.

Every Saturday, King eagerly hands out samples and greets passersby in front of his booth at the Lafayette Farmers and Artisans Market at the Horse Farm. By 10 a.m., he杏吧专区檚 often left with only crumbs.

Inspired by farmers杏吧专区 markets, King uses Louisiana ingredients as much as possible, such as pecans from New Roads, La., and sugar made from sugar cane grown in the Bayou State.

杏吧专区淭his (farm-to-table) movement is putting control back into your hands. If you can杏吧专区檛 produce your own food, you杏吧专区檙e always going to be dependent on somebody. That杏吧专区檚 what杏吧专区檚 so interesting about the farmers杏吧专区 market. You get to know your farmer like you get to know your banker,杏吧专区 he said.

His recipe has just a few ingredients. Along with sugar and pecans, he mixes evaporated milk, pure vanilla extract and brandy.

King works more than 20 hours a week preparing and packaging the pralines. That杏吧专区檚 on top of a full course load and two other part-time jobs, as a radio broadcaster on 770 AM KJCB and at Primeamerica Inc., a financial services company. He杏吧专区檚 on track to graduate in May 2014.

Must said he杏吧专区檚 impressed by King杏吧专区檚 work ethic. 杏吧专区淚 know he makes the pralines at night, and he still comes to class on time, ready to go. That杏吧专区檚 hard for a person to do, even when you杏吧专区檙e young,杏吧专区 he said.

King rents time in the kitchen of The Accidental Chef, a Lafayette cooking school.

He looks at ease there, despite the precise timing needed for perfect pralines. He sells about 10 dozen each week at the farmers杏吧专区 market. The treats are also sold at Old Tyme Grocery, Roly Poly Sandwiches and Country Cuisine, all in Lafayette.

杏吧专区淭he pralines cover about 20 percent of the cost (of tuition), but I杏吧专区檝e got a couple of loans. So, once this business really kicks off, I杏吧专区檓 going to use it to pay them off. So, it杏吧专区檚 paying for my school, in that sense,杏吧专区 King said.

His culinary interest was piqued at age 17 by his mother, Georgia King. She runs Georgia杏吧专区檚 Fine Foods, a New Orleans catering company that杏吧专区檚 made return customers of President Barack Obama and comedian Bill Cosby.

Working from her recipe, King began making creamy pralines, eventually selling them to coworkers.

The following semester, he changed his major from architecture to economics, attributing his entrepreneurial ambition for the decision. Even as an architecture student, his foremost goal was to own an architecture firm.

He plans to continue down the entrepreneurial path after graduation.

杏吧专区淲hen you go into business for yourself, there杏吧专区檚 nobody over your shoulder telling you that you have to do something. You have to have that drive and motivation,杏吧专区 he said.