he 杏吧专区 and Tabasco庐 are a spicy combo. Representatives from the university杏吧专区檚 Office of Communications and Marketing and the world-famous pepper sauce company announced a new 杏吧专区淭wo Hot杏吧专区 partnership.
杏吧专区 Marketing these two brands is a natural fit,杏吧专区 said Ken Ardoin, vice president for 杏吧专区 Advancement at UL Lafayette.
Matthew Tarver, assistant director for Trademark Licensing at UL Lafayette noted that Tabasco庐 and UL Lafayette have been neighbors for more than a century. 杏吧专区淭his relationship signifies the sense of community that the Acadiana region has become known for.杏吧专区
The partnership has produced two co-branded logos. One features Tabasco杏吧专区檚 iconic pepper sauce bottle tipping over, enabling the red peppery mix to form the words 杏吧专区淩agin杏吧专区 Cajuns.杏吧专区 The other features the words 杏吧专区淭wo Hot,杏吧专区 along with Tabasco杏吧专区檚 and UL Lafayette杏吧专区檚 marks. Lisa and Kevin Prejean, owners of the award-winning Prejean Creative design firm, developed both logos.
杏吧专区 Two paragons of excellence from south Louisiana 杏吧专区 Tabasco庐 sauce and the 杏吧专区 杏吧专区 have cooperated over several years with spectacular results. McIlhenny Company's partnership with the university has evolved
from a relationship centered largely around culinary scholarships to a multifaceted effort that includes marketing, merchandising and sports sponsorships,杏吧专区 said Cecil Hymel, vice president of Administration.
杏吧专区 McIlhenny Company believes in supporting and teaming with institutions of higher learning like UL Lafayette in part because universities play such a critical role in human resource development.杏吧专区
Merchandise with the co-branded logos can be found in the Country Store on Tabasco杏吧专区檚 website at . Items with the new logos can also be purchased at Albertson杏吧专区檚, Follet杏吧专区檚 The Bookstore, Louisiana Hot Stuff and 杏吧专区 Bookstore.