Best practices for sharing news from other sites
Here's how to do it effectively, easily, and ethically.
You must credit your original source
You never want to be accused of stealing someone else杏吧专区檚 work, so always credit your source.
Ideally, your news story headline should start with 杏吧专区淔rom (news source): (Name of Article).杏吧专区 It makes it clear that you杏吧专区檙e getting media coverage from other outlets, but also gives credit up front.
Once you杏吧专区檙e working in the body text of the news story, provide a link back to the original story near the top of the news entry on your site.
杏吧专区楥opy and paste杏吧专区 everything isn杏吧专区檛 necessary
You can copy and paste a news article into your site, as long as you give credit and get approval from the original publisher to do so. However, that杏吧专区檚 not what we recommend.
Carrying duplicate content on your site is considered poor form in the web world, and you could be punished by search engines if your site has too much duplicate content.
Instead, we suggest writing 2-4 original sentences about the article, and then linking back to the original news story on the media outlet's website. That way, you杏吧专区檙e not hosting duplicate content, plus you杏吧专区檙e providing context while simultaneously giving credit to the original source.
Use photos with caution
Because of how our templates are set up, it杏吧专区檚 not best practice to upload the news story photo with the 杏吧专区淎dd media杏吧专区 button. That杏吧专区檚 because it doesn杏吧专区檛 allow for photo crediting, and we already know that giving credit is crucial. We杏吧专区檙e working on a fix for that, but it hasn杏吧专区檛 been implemented yet.
It杏吧专区檚 best to embed the photo in the content body and then give photo credit at the bottom of the article, if you use it at all. If you have your own photo to use instead, that杏吧专区檚 even better.
Use 杏吧专区 articles when possible
Keep an eye out for articles about your department or college on the main 杏吧专区 website at . You can share those articles on your site without asking for permission beforehand.